Meet Björn Erkens – WERK1 Startup Coach

Being a startup at WERK1 has plenty of perks, like having a coach to help you on your way to success completely free of charge.
Today we are interviewing Björn Erkens, WERK1 startup coach, available to resident startups to find out what moves him, why he does what he does and let him give us some advice.


Björn, why did you decide to become a coach at WERK1?

Munich’s startup scene is my home and I find digital businesses very exciting.  Being Coach at WERK1 is thrilling, because every single startup is different, but they always end up having similar problems. I can help startups with these problems, as I have successfully built my own startup and I also help finding investors for technology startups at BayStartup.

What exactly is your job?

I am a neutral sparring partner for WERK1 startups and help them with issues like:

  • Finding investors
  • Sales and Marketing Strategy
  • Product / Market Fit

I can make contact with possible government aid, tax and law consultants through our BayStartup Network.

What do you think are the 3 most common mistakes new startups or entrepreneurs make?

1. Building a product without testing or evaluating it first.

2. Underestimating sales and marketing and not thinking it through.

3. Not telling anyone about your idea, just in case.

What do you think is the most difficult thing when building a startup?

Building an amazing team.

Any advice for all the entrepreneurs out there trying to build their idea?

Before building your idea, test it and find fans who like your idea and would give you money for it. Start building an e-mail list of potential buyers.

How do you think the future will look 10 years from now?

I think more and more people will do their own thing. Trends like automation, IoT or self driving cars, give us more time for ourselves. At the same time, more people will feel the need to fulfill themselves and begin to try their own projects.

Tell us something interesting about yourself.

I once thought about becoming a beer brewer and work for 3 months at a brewery.

What do you like most about WERK1? What do you think makes it different?

I like a lot the open minded mentality. Everybody gets to know everyone very quickly and this exchange between the people leads to new ideas and projects. Plus, the table tennis space is the best!

What’s your favourite place in the world everyone should visit?

Any place in the world where there is sea and waves, as I love to surf.

And last, but not least, what’s your favourite spot in Munich?

The Eisbachwelle, what else?! ;)