How to navigate through launch preparation and first launch



English or German, depending on the participants.


Workshop description:


If you have a big idea, you need the right tools to execute it. From establishing the proper hypothesis and creation of suitable messages and assets to enabling your team, there’s a lot that you have to consider when launching a product and measuring its progress.


In this interactive workshop Christopher Waldner will guide you through setting the stage for your launch, measuring your impact with the right metrics and pivoting your business to the next level.


You will reflect your business and customer results based on your current assumptions and will be able to understand and apply lean innovation approaches. Additionally Christopher will share his experience and learnings from his past own startups. He will also provide insights into Best Practices from his various roles as a mentor and advisor.

On top of this you will be provided with a wide range of performance metrics, so you will able to improve your future business decisions.



Normal to intermediate




10.00 – 10.30 – Registration and Networking

10.30 – 13.00 – Workshop Part I (Keynote and Tools)

12.30 – 13.00 – Lunch Break

13.00 – 14.30 – Workshop Part II (Interactive / Working Mode)

14.30 – 15.00 – Q&A and Recap


The WERK1 Academy is meant for:


  • WERK1 residents (CEO’s and Decision Makers)
  • Product Managers
  • External Startups and Entrepreneurs who are willing to learn more about this topic


Phase: (Pre-) Product Launch Phase (& Preparation to scale/grow); Pre-Series A


More Information about Mentor:


Christopher Waldner has been a passionate entrepreneur for 10 years. Having built and established digital companies he became an expert in utilizing methods like Scrum, Design Thinking to increase the speed of business development process and the quality of its output with as little money wasted a possible. His passion lies in lean & agile project management, online marketing and business development – he recently graduated „Stanford Advanced Project Management“. Apart from that, he co-runs a nationwide Innovation Think Tank (Spinoff of the Foundation of the German Economy) and he also cofounded the Federal Association of Student Entrepreneurs (which now boasts more than 4.000 members).


More about Christopher here:


About WERK1 Academy


WERK1 Academy is a new format of WERK1 providing our residents, digital entrepreneurs and startups with modern entrepreneurship techniques and tools, coaching and support, as well as inspiring talks and exchange among like-minded people. WERK1 Academy aims to help startups to accelerate their journey and build a profitable business.




WHAT: How to navigate through launch preparation & first launch

WHEN: Th, 20th July 10.0015.00 o’clock Workshop ⁄ Office Hours

WHERE: Grafinger Straße 6, WERK1